Matthew Luminello

Bright Ideas with Creativity and Warmth

Hi, I'm Matthew
a Theatrical Arts Administrator, Artist, and Educator

Based in New York City, Matthew’s theatrical expertise runs the entire gambit from Arts Education, Marketing, Public Relations, Management, Performing, Directing and beyond.

Matthew most recently completed his MA in Theatre Arts Administration from Rowan University and holds a BA in Fine Arts Theatre from Mount St. Mary’s University.

"I believe that theater has the power to change a person’s life, as it has mine. Combining my passion for theater with my commitment to strategic planning, I seek to inspire, enlighten, and challenge the public through the arts. ""

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My Timeline

  • 2021-Current

    Audience Services Manager

    South Orange Performing Arts Center (SOPAC)

  • 2019-2020

    Graduate School: Rowan University- Glassboro, NJ

    MA in Theatre Arts Administration from August 2019 through December 2020; graduating with a 4.0 GPA. Samples of my work from this program can be viewed in my portfolio.

  • 2020

    Elf The Musical (Buddy)- Rosen Performing Arts Center- Wayne, NJ

    Performed on a loading dock turned outdoor stage, and effectively staged with Covid-19 safety measures, this special performance was professionally filmed and produced for streaming.

  • 2017- 2020

    Jujamcyn Theatres

    My career with Jujamcyn Theatres began in 2017 as part of the Front of House staff at the Walter Kerr Theatre. I then moved into the Theater Operations department as an intern in 2020 as part of my Master’s program.

  • 2017-2020

    Representative at Broadway Classroom- New York, NY

    Broadway Classroom creates theatre education workshops; connecting school groups with the biggest shows and top talent on Broadway. As a Representative, I oversaw these workshops and ensured guests had a memorable experience.

  • 2019

    Directed Almost, Maine at Kinnelon High School-Kinnelon, NJ

    This was my first High School directorial experience which involved overseeing the entire production from coordinating rehearsals; managing contracts with vendors; tracking the production budget and expenses; supervising technical aspects; communicating with students, staff, and parents; and working with students on acting technique and scene study.

  • 2017

    Performed in the Macy’s Thanksgiving Day Parade

    Along with over 100 participants from across the nation, I had the honor of performing on the inaugural Macy’s Sing Christmas Tree float. This float, which debuted an original Christmas song written just for the parade, featured musical direction by Judith Clurman (Essential Voices USA) and staging by Stephen Nachamine (She Loves Me).

  • 2017

    Marketing Internship at Spotco – New York, NY

    Spotco is Broadway’s top Marketing and Advertisement agency. As a Marketing Intern, I had hands on experience in promotional events, social media campaigns, and market research.

  • 2016-2017

    Marketing Associate at Morris Museum, Morristown New Jersey

    The Morris Museum is a nonprofit art museum and theatre; producing multiple exhibitions, special events, and performances throughout the year. As a Marketing Associate I implemented a Social Media content strategy and advertisement campaign across all major platforms to draw more visitors.

  • 2016-2018

    Production and Social Media Assistant to the Doo Wop Project

    The Doo Wop Project is a touring group composed of members from the Broadway casts of Jersey Boys and Motown, that traces the evolution of Doo Wop, and reimagining today’s hits in their unique style. I assisted the band by devising a social media campaign, booking travel, and handling CD orders.

  • 2015

    Internship at Keith Sherman and Associates Public Relations- New York, NY

    Worked on Public Relations campaigns for clients including The Drama Desk Awards, 54 Below, Colin Quinn, and more.

  • 2014

    Stomp Company Management Internship – New York, NY

    Assisted company management with tracking daily and weekly wraps, cast costume allowance, and other administrative tasks.

  • 2014

    Graduated from Mount St. Mary’s University-Emmitsburg, MD

    As part of completing my BA in Fine Arts- Theatre, I produced and directed a Rodgers and Hammerstein musical revue, Some Enchanted Evening, in the same year. This show was produced in association with multiple departments on campus including the Theatre Department, Campus Ministry, The Gay Straight Alliance, Office of Social Justice, and the Office of the President. Proceeds from the production benefited the Trevor Project.

My Skills

Broadway Industry Expert

As a passionate theatre professional, I make it a point to keep on top of on all things happening on Broadway. I enjoy learning about new shows in development; changes that are happening; following social media accounts; listening to podcasts and reading reviews. I also stay up to date on what key players, such as producers, creatives, and major companies are working on next.

Arts Educator

From transferable life skills such as public speaking and self-confidence, to social and emotional learning, to learning about the arts itself, there are so many benefits arts education can offer students. As an arts educator myself, I specialize in working with students on acting technique; improvisation; character- development; scene study; monologue work; and song interpretation. I can also plan lessons on a wide range of subjects from learning about different careers in the industry to musical theater history.

Communication

Whether it’s marketing, and getting your message out on social media; customer service and hospitality; corresponding with multiple parties over phone or email, or building relationships, I am a confident and effective communicator.

Strategic Planning

I enjoy seeing a goal come into fruition by developing an effective, and organized strategy that focuses on all the nitty-gritty details that makes it all come together. Planning may be half the challenge, but it can also be half the fun.

Performing Arts

My expertise in the performing arts lies in performing on stage in multiple genres including drama, comedy, and musical theatre. I also have experience in directing and stage management.

Creativity

Bright Ideas with Creativity and Warmth is my specialty! Whether it’s planning an event; creating exciting and engaging visuals; finding creative solutions; or developing new programs and ideas, my creativity only flourishes. Let’s collaborate!

My Portfolio

Contact Me